Publicists for 18 years, from its inception in the 90s, of ACRA (Australian Concrete Repair Association) ... among others

PEER-TO-PEER SUCCESS STORIES SELL HARDER FOR LESS

Your company's success stories trumpeted C2P (customer-to-peers) on Ferret or Architecture & Design way out-clout any sales pitch, at a fraction of the cost.

Two reasons: the Medium, and the Message.

The Medium: Ferret, where 70,000 manufacturing, industrial and mining people a month seek solutions to their problems. Or A&D, where 180,000 construction, structural engineering and architectural design people do the same.

The Message (ie, the "take-away"): "This is a peer of mine speaking. With a problem like mine. Who tells me her/his choice of solution-provider resolved the problem. For me, no brainer."

And the Means? ONMessij, skilled in interview at extracting quotable quotes from your satisfied customer, crafting them into a fascinating "problem solved" news story and placing it where it will get you business.